1. Use social media to do more than just sell your product or service.
Social media is the best way to get your business noticed online, but be careful. Don’t use every post and tweet to tout your product or service. Instead, mix in some links to interesting stories that are relevant to your industry and community, as well as personal posts, such as a fun anecdote about your office culture. Don’t overdo it, however. Though frolicking kitten photos rule the Internet, they probably don’t have a place on your business’s social accounts unless you run a pet store.
2. Avoid purchasing backlinks.
Link backs to your site from other sites are said to be the biggest rank-influencing factor in SEO. If search is a huge driver of traffic to your site, it may be tempting to purchase backlinks from outfits that practice that particular dark art. Before you do so, be aware you’re taking a risk. Focus on building relationships with reputable websites. You could either look for opportunities to syndicate content on websites or see if you could contribute to their site. Another option would be to do a Google search of websites that have mentioned your company in a post and requesting a link back to your website.
3. Experiment with Instagram.
While most businesses have an active presence on Facebook and Twitter, far too many neglect Instagram. That’s a mistake. With more than 300 million users who, on average, spend 21 minutes per day on the app, Instagram is a powerhouse. If you run a B2B company, you might think Instagram’s image-based platform just applies to bakeries, florists and other businesses with photogenic products, but Instagram can be a great way to make an emotional connection with current and prospective customers no matter what kind of business you’re in. It can also serve as a recruitment tool, allowing your business to showcase its company culture.
4. Focus on securing a domain that matches your business’s industry.
There’s a widespread belief that Google penalizes new domain extensions like .nyc, .house, .flowers, .market, and the hundreds of other new top-level domains (gTLDs) in search rankings. In fact, many people assume Google doesn’t surface domains registered with these extensions at all. That’s not the case. Keywords in a TLD do not give any advantage or disadvantage in a search. So there’s no need to make a big cash outlay to obtain your exact-match domain name on .com, instead of a new domain extension, because Google won’t reward you for it.
5. Build your own website.
As your marketing budget grows, you’ll have more decisions to make, like whether to build a mobile-optimized website and which paid marketing channels to advertise on. But if you can create a solid foundation, using the above strategies to create content and a website that resonates with your customers in the early stages, you’ll already have a significant advantage over your competitors.