1. Radical transparency.
Want to really blow people away? Give them your secrets! The idea of radical transparency is to give all the secrets away that all the big names don’t want others to know. Besides, readers only want to come back if your content is worth their time.
2. A complete “how-to.”
“How-to” posts are always mentioned on lists of recommended blog post formats because readers really respond to them. Make sure you use a combination of words, images and video files so that the reader can put the steps you’re describing into action to generate your blog interest.
3. Long-form thought pieces.
To be perfectly clear, “epic” posts don’t have to be long. If you can blow me away with a new idea or a different way of looking at the world in just a few paragraphs, that counts as “epic” in my mind. It’s clear that readers want more content — and it’s up to you to give it to them!
4. Explore a hard truth.
There’s so much BS online that readers are sick of it. Despite your spin team’s best efforts, most people know when they’re getting the whitewashed “truth” rather than the real deal. It isn’t always fun to be so blatantly honest, but your readers will absolutely love you for keeping things real.
5. Massive list posts.
Want to be truly epic? Create a massive list post with around 100 entries (or even more, if you’re feeling ambitious). Again, list posts are a popular blog post format because they do tend to capture more attention than other structures. But that said, it’s getting harder and harder to stand out with lists of five to 10 items.
6. Original research.
If you truly want to stand out, you’ve got to bring something new to the table. Rehashing the same facts and statistics that are cited over and over again online might provide some value to your readers, but it doesn’t set your business blog apart from others in any kind of meaningful way.
To engage your readers (and boost your blog’s social shares), consider conducting your own original research. Depending on your budget, you can do so using online survey companies, agencies that conduct telephone surveys or even market research firms that orchestrate in-person focus groups. Not only does publishing the results of your work on your blog lead to epic content, it improves your small business’s overall perceived authority and brand recognition within your industry.