1. Start by putting a unique twist on your blog’s topic and content.
It’s virtually impossible to brainstorm a totally original topic to blog about. Instead, your primary and ongoing goal should be to continuously develop innovative content and put a truly unique spin on whatever topic you’re blogging about.
You, as a blogger, are a unique individual with your own personality. To set your blog apart, be sure to incorporate your knowledge, voice and personality into your blog. This is one of the easiest ways to set it apart from your competition.
You can also set your blog apart by including proprietary information, publishing extremely timely facts or research, or by incorporating your own unique thoughts, ideas, perspective or expertise into each of your blog entries.
2. Define the target audience for your blog and cater to that audience.
The best way to build a dedicated audience for any blog is to carefully and clearly define its target audience right from the start, and then create content that caters to that audience.
Focusing on a niche audience and developing appropriate content specifically for those people helps to ensure there will be strong interest in your blog’s content, plus it makes promoting the blog easier.
The more narrowly you define your target audience, the easier it will be to identify those people, cater to their needs with your content, and reach them with your advertising and marketing messages.
The target market or audience you identify for your online content can be defined using one or multiple criteria, or various demographic characteristics, such as:
- Club memberships
- Geographic area
- Income level
- Marital status
- Sexual orientation
- Special interests
Reaching a target demographic on the web is relatively easy (much simpler than doing it using traditional advertising practices in the real world). Carefully designing your online marketing efforts to appeal to your target audience will help set you apart from your competition and pique the interest of Internet users who are inherently interested in what online content you’re offering.
3. Add new content on a regular basis.
To build and maintain a steady audience, regularly add new content to your blog. Every new blog entry should cater to your blog’s target audience, offer content that’s perceived as valuable, and build upon previously published content.
For a blog to be successful, you must stay on topic and cater to the wants, needs and expectations of your target audience. This means developing a thorough understanding of who your audience is, then adjusting your focus as trends and demands change over time.
Once you set a schedule for posting new content, it’s essential to maintain that schedule, so plan accordingly and don’t be over-ambitious. You’re better off promising new content once a week then posting twice or three times per week on occasion, as opposed to promising new content daily (or several times daily) and not being able to deliver. Also, keep updating your images as you repost your old content.
4. Transform your blog into an interactive online community.
Instead of focusing exclusively on publishing content, develop your blog into an interactive online community. Encourage your audience to post feedback and comments, interact with each other, share their ideas, and enhance your content by adding their own information.
Be sure to incorporate a “Share” button into each of your blog entries. Make it very easy for readers to share your content via email, Facebook, Google+, Twitter or LinkedIn. Virtually all the popular blogging platforms offer a widget that makes it easy to integrate a “Share” button into your blog. Doing this can help you build your audience through virtual word-of-mouth.
5. Adopt a multifaceted approach to promoting your blog continuously.
It will take some time to build an audience in the hundreds of thousands or millions. To achieve this level of success will typically require ongoing marketing, promotions and even paid advertising. Many of the world’s most successful bloggers have relied on the mainstream media to generate publicity for their blog to help build an audience. Promoting your blog on an ongoing basis is as important as regularly adding new content.
6. Keep the blog’s look, overall design and content professional.
Always convey a professional image, regardless of the subject matter or your audience. The look and overall design of your blog should be professional, and easy to read and understand.