What’s Your Blog’s Mission Statement? (3 min read)

Written by Millionaire’s Digest Staff Member: Precious Kc George

Founder & Owner of: Think Digest

Millionaire’s Digest Staff Team, Author, Successful Living Writer

Every business and organization, has a mission statement. It helps their customers know what they’re in for and helps the organization structure the right things that suits their customers in a way that goes in line with their mission statement no matter what.

As a blogger, your goal at the moment could be to build a community or get more views and the likes. Another may be to create valuable contents. No matter what it may be, your goal should follow your mission statement. Just like an organisation need a mission statement to stay focused, your blog sure does need one as well. It serves as a guide when asked what your blog is all about.

Here are 5 reasons why you need a mission statement

1. It gives you a road map for where you’re going.

What happens when you go on a road trip without a map? You get lost right? It’s same with blogging.

2. It keeps you motivated.

To be honest, it’s not always easy coming up with great content ideas. But with a mission statement in mind, when you re-read it, few ideas comes in which keeps you going.

3. It provides your blog with a structure.

Who doesn’t like something that’s well structured? When your blog is structured, readers get to connect with you on a personal level.

4. Keeps you focused.

“if you don’t stand for anything, you’ll fall for something”

Focus. Focus. Focus. We’re humans. Distraction sure will come. But with a mission statement in mind, we tend to stay true to it.

5. It drives every decision in like a hammer on a nail.

With a knowledge of who your readers are, you decide on contents that suite them.


How then do I write one?

1. Answer these questions.
• Why do I blog?
• What questions am I answering.
• Which people do I want, to read my blog.
• What kind of things do I enjoy writing
• What am I passionate about?
• What kind of things will I write on/ do?
If answered truthfully, you should be able to put them in these four parts of your mission statement.
Why, who, what and how?
Here are mine

1. Why: I write because I feel compelled to write.
ii. Who: My blog is for people who want to live a mindful life by thinking positively and differently.
iii. What: I want to offer from my experience, faith and books more examples to show that these things have a place in everyday life.
iv. How: Continuously expose myself to new ideas from my reading, conversations with people and experience so i can share and interpret them.

2. Keel it short, simple and direct
One to three sentences are enough to do the trick. Your mission statement isn’t a comprehensive plan, social media strategy or marketing plan but a sweet and simple statement. It should be specific and easily remembered.
Here’s mine

” the mission of my blog is to empower, thoughtfully provoke and inspire people by spreading knowledge of self development and life changing stories that leads to feelings of belonging and hope in both myself and my readers”

3. Think big

Don’t forget to think big. Because your blogs small, doesn’t mean it won’t grow. Think beyond the now. Think positively and differently. Your mission statement should serve as a ladder that helps you upward to the stars.

So, what’s your blog’s mission statement? Why does it exist. Share with us.

Article Credit: Precious Kc George

Millionaire’s Digest Staff Team, Author

(For Book, Beauty, Travel Bloggers & More!)

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