1. DONāT PAD YOUR PROSE WITH EMPTY FILLER WORDS
(Or: Avoid Using Grammar Expletives)
Grammar expletives are literary constructions that begin with the wordsĀ it,Ā here, orĀ therefollowed by a form of the verbĀ to be.
(ExpletiveĀ comes from the LatinĀ explere, meaningĀ to fill. Think smelly literary landfill).
Common constructions includeĀ it is, it was, it wonāt, it takes, here is, there is, there will be.
The problem? WhenĀ it,Ā here,Ā andĀ thereĀ refer to nouns later in the sentence or ā worse ā to something unnamed, theyĀ weaken your writingĀ by shifting emphasis away from the true drivers of your sentences. And they usually require other support words such asĀ who,Ā that, andĀ when,Ā which further dilute your writing.
Letās look at an example:
There areĀ some bloggersĀ whoĀ seem to haveā¦
TheĀ there areĀ expletive places the sentenceās focus on some nebulous thing calledĀ thereinstead of the true focus of the sentence āĀ some bloggers. And the writer must then use another unnecessary word āĀ whoĀ ā thatās three unnecessary words in one unfocused sentence.
Train yourself to spot instances ofĀ there,Ā here, andĀ itĀ followed by aĀ to beĀ verb (such asĀ is,Ā are,Ā was,Ā andĀ were) and adjust your sentences to lead with the meat and potatoes of those sentences instead.
(Tip: Use your word processorāsĀ findĀ functionality and search forĀ there,Ā here,Ā andĀ itĀ and determine if youāve used an expletive).
Other before-and-after examples:
- ItāsĀ funĀ toĀ edit āĀ Editing is fun
- ItĀ takes timeĀ to writeĀ āĀ Writing takes time
- There areĀ many peopleĀ whoĀ write āĀ Many people write
- ThereāsĀ nothing better than blogging āĀ Nothingās better than blogging
- Here areĀ some things to consider: āĀ Some things to consider are:
Caveat: If you previously described an object usingĀ there,Ā here, andĀ it,Ā youāre not guilty of an expletive infraction. For example:
- I love editing.Ā ItāsĀ fun. (This is not an expletive construction since I previously described whatĀ itĀ refers to.)
2. DONāT WEAKEN THE ACTION WITH WIMPY WORDS
(Or: Avoid Weak Verbs; Use Visceral and Action Verbs Instead)
Not only doesĀ to beĀ conspire withĀ it,Ā there,Ā andĀ hereĀ to create nasty grammar expletives, but itās also responsible for its own class of sentence impairing constructions.
Certain uses ofĀ to beĀ in its various forms weaken the words that follow. The solution is to replace these lightweights with more powerful alternatives.
Letās see some before-and-after examples:
- SheĀ is bloggingĀ ā SheĀ blogs
- PeopleĀ areĀ in love with him ā PeopleĀ loveĀ him
- HeĀ isĀ aware that people love him ā HeĀ knowsĀ people love him
Other verbs besidesĀ to beĀ verbs can lack strength as well. Use visceral verbs or verbs that express some action. Letās edit:
- Give outĀ āĀ Offer
- Find outĀ āĀ Discover
- MakeĀ it clearer āĀ Clarify
- I canātĀ make itĀ to the party ā I canātĀ attendĀ the party
- HeĀ wentĀ to Mexico ā HeĀ traveledĀ to Mexico
- Think ofĀ a blogging strategy āĀ DeviseĀ a blogging strategy
3. DONāT CRIPPLE YOUR DESCRIPTIONS WITH FEEBLE PHRASES
(Or: Avoid Weak Adjectives)
Weak adjectives sap the strength from your writing just as nefariously as weak verbs. Use the best adjectives possible when describing nouns and pronouns. And be mindful that certain words, likeĀ reallyĀ andĀ very,Ā usually precede weak adjectives. Take a look:
- Really badĀ āĀ Terrible
- Really goodĀ āĀ Great
- Very bigĀ āĀ Huge
- Very beautifulĀ āĀ Gorgeous
Even if you donāt have a telltaleĀ reallyĀ orĀ veryĀ preceding an adjective, you can often give your writing more impact by using stronger alternatives:
- DirtyĀ āĀ Filthy
- TiredĀ āĀ Exhausted
- ScaredĀ āĀ Terrified
- HappyĀ āĀ Thrilled
Even worse than using weak adjectives is using weak adjectives to tell your readers what somethingĀ isnātĀ as opposed to telling them what somethingĀ is:
- ItāsĀ not that goodĀ ā ItāsĀ terrible
- HeāsĀ not a boreĀ ā HeāsĀ hilarious
- HeāsĀ not very smartĀ ā HeāsĀ ignorant
4. TRIM FLABBY WORDS AND PHRASES
(Or: Avoid Verbose Colloquialisms)
Todayās readers have limited time and patience forĀ flabby writing. Their cursors hover over the back button, so say what you mean as concisely as possible before your readers vanish:
- ButĀ the fact of the matter isĀ āĀ ButĀ (Avoid flabby colloquial expressions when possible)
- Editing isĀ absolutelyĀ essential ā Editing isĀ essentialĀ (AbsolutelyĀ is redundant)
- YouāreĀ going to have toĀ edit your work āĀ Youāll have toĀ edit your workĀ orĀ YouĀ mustedit your work (Going toĀ andĀ going to have toĀ are flabby expressions)
- Due to the fact thatĀ editing takes time, some people avoid it āĀ BecauseĀ editing takes time, some people avoid it
- EveryĀ singleĀ person should love editing ā Every person should love editing (SingleĀ is redundant; and shouldnāt married people love editing too?Ā
Ā )
5. DONāT PUSSYFOOT AROUND YOUR VERBS AND ADJECTIVES
(Or: Avoid Nominalization)
Nominalization occurs when a writer uses a weak noun equivalent when a stronger verb or adjective replacement is available. Like expletives, nominals usually introduce other unnecessary words when used.
Count the number of words in the before-and-after examples below, and you will witness how badly nominals weaken your writing:
- GiveĀ your post aĀ proofreadĀ āĀ ProofreadĀ your post (verb form)
- AlcoholĀ is the cause ofĀ hangovers ā AlcoholĀ causesĀ hangovers (verb form)
- The planeāsĀ approach was met with the scramble ofĀ emergency crews ā The planeĀ approachedĀ and emergency crewsĀ scrambled. (verb form)
- HeĀ shows signs of carelessnessĀ ā He isĀ carelessĀ (adjective form)
- SheĀ has a high level of intensityĀ ā She isĀ intenseĀ (adjective form)
6. THROW OUT THE RULEBOOK ON PUNCTUATION
(Or: Use the Occasional Comma for Clarity)
The rules around punctuation can be complicated,Ā even for the humble comma.
But do you truly need to know the difference between a serial comma, an Oxford comma, and a Harvard comma toĀ write a great blog post? Of course not. (And itās a trick question ā theyāre all the same.)
So my philosophy on commas is simple:
Use commas sparingly if you prefer, but if excluding a comma MAKES YOUR READER STOP READING, add another bleepinā comma ā regardless of what any comma police may say.
Letās look at an example:
You can ignore editing and people reading your post may not notice but your ideas will get lost.
By not including a comma betweenĀ editingĀ andĀ and, I read this sentence and asked myself, āI can ignore editingĀ andĀ people reading my post? Really?ā Of course, readers work out the intended meaning a moment later, but by that time, theyāve already stalled.
So, regardless of what comma rule I may break by adding a comma to this sentence, as long as my readers donāt get confused and stop reading, I donāt care ā and neither should you.
Letās look at another example that needs a comma for clarity:
One day, when you find success you can pull out your golden pen and write me a thank-you letter.
By not including a comma betweenĀ successĀ andĀ you, I read this sentence and asked myself, āIs success something you can pull out of a golden pen?ā
Regardless of your stance on commas, you ultimately want your readers to keep reading. You want them to continue down your slippery slope ofĀ powerful contentĀ all the way to your call to action ā without getting jarred from their trance to contemplate commas with their inner editors or a Google search.
7. BE AS MANIPULATIVE AS POSSIBLE
(Or: Use Noun Modifiers Whenever You Can)
You wonāt use this technique often, but at least be mindful of it.
When we use two nouns together with the first noun modifying the second, we are using noun modifiers. I like them because they hack the flab from our writing by shortening our sentences. Letās review some examples:
- TipsĀ onĀ editing ā Editing tips
- Great adviceĀ onĀ how to boost traffic ā Great traffic-boosting advice (Traffic-boosting is a compound noun here)
- InformationĀ regardingĀ registration ā Registration information
These sentences have prepositions between the noun sets. Whenever you spot this construction, try to implement this noun-modifying technique.
Whatās Your Excuse Now?
These tips are not magical, mystical, or complicated. In fact, you could consider them downright boring, plain, and inconsequential.
But applying smart editing rules is what separates your heroes from the masses,Ā catapults them to success, and makes readers say, āI donāt know what it is about their writing, but itās absolutely fantastic.ā
Look at is this way: Youāve expended a ton of effort on SEO, content marketing, networking, and social media promotion, all in the hopes that more people will notice your blog. So when they arrive, shouldnāt your next post blow their socks off too?
And how about your last post and the one before that? (Yes, you can apply these rules to your old posts too!)
Or are you one ofĀ thoseĀ writers who think they write well enough already? Well, you might be surprised by just how many of these crimes against clarity youāre committing.
Open one of your posts right now and see how many of these editing rules you can apply.
Read each word of your post. Is the word an expletive? Is it a weak verb? A weak adjective? Does it represent nominalization or flab or break any of the other rules mentioned in this post?
Run each word of your post through this process. YouĀ willĀ find something to improve. And your writing will be 100% more powerful as a result.
Because the search for perfection never ends.
And your writing is never too good.
Sure, proofreading and editing take time.
And yes, youāre already busy enough.
But your writing heroes edit, and they land the guest posts, book deals, and exposure you only wish you could.
So, take a break from #amwriting and start #amediting right now.
Your success will thank you.
And so will I.