Increase Your Audience’s Spending Time on Your Blog (2 min read)

Getting your audience to read your content is one thing, but getting them to stay is another. Now here’s what you can do to keep your audiences attention span:

1. Know what the readers want (and create it).

The best way to increase the amount of time your audience spends on your blog is simple: create material they want to read.

Knowing what articles are most highly read and what on the site gets the most attention can help organizations create material that will grab and keep audiences focused, increasing the amount of time spent reading. Is it content that is humourous? Colorful infographics? Know what is popular and keep doing it!

Read: 2 Quick Ways to Get More Engagement on Your Blog

Find Your Audience Without Using WordPress Plugins or SEO (3 min read)

1. Learn from what others have found.

This is entry-level market research at its finest. Read up on some case studies, examples and psychological analyses by marketers who have come before you. Sources include industry reporters, general market researchers and, in some cases, sociologists. Filter your data to ensure the research is as relevant and as recent as possible.