Getting your audience to read your content is one thing, but getting them to stay is another. Now here’s what you can do to keep your audiences attention span:
1. Know what the readers want (and create it).
The best way to increase the amount of time your audience spends on your blog is simple: create material they want to read.
Knowing what articles are most highly read and what on the site gets the most attention can help organizations create material that will grab and keep audiences focused, increasing the amount of time spent reading. Is it content that is humourous? Colorful infographics? Know what is popular and keep doing it!